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I was looking at some old discussion on the board since its a little slow today and came across a pic of CKS getting doused with Gatorade after the Baylor win. It made me curious about Gatorade because - brace yourself for the sacrilege - if I am honest, I think Powerade sucks and I am a Gatorade fan. I wish it wasn't true but it is. Anyway, I decided to search the WWW to see whether or not UF actually got anything out of Gatorade sales other than the brand recognition - to try and make myself feel better. I came across this article - I found it informative, a little disappointing (because yes they make some money off of it), and hilarious ...
I take some satisfaction/justification in knowing that they should be making a heck of a lot more off of it if they hadn't been so arrogant and blown it off up front... such a classic Florida thing to do.