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More questions than answers. Play for pay model and allowed 3rd party deals outside NIL will open the floodgates for soaring costs and corruption.
I honestly, and naively, understood the purpose of Name, Image, Likeness funds was for a company or entity to pay for using a student athlete's Name, Image and Likeness, such as product promotion. So now we openly and unabashedly admit it is simply payments for no reason other than to buy a player.
To add a bit, I have no issue with revenue sharing but I believe that should be distributed evenly amongst players in the same sport. All football players get the same cut. All baseball players get the same cut. And so on. No one player is more important to the TEAM than the other because no player is above the TEAM. This is on top of their scholarship.
I hate NIL. Absolutely hate it.
There will be lawyers and lots of them. Don't see how this gets past the current Title IX laws. I expect the clearinghouse to get sued just like the NCAA when a NIL deal gets disallowed. This sounds like a mini NCAA where someone else gets to determine how much someone earns despite the two parties agreeing on terms of the transaction. This will get ****.
Don't think that UGA is going to have any big advantage over other SEC schools when it comes to NIL monies and scholarships. The biggest thing that will help Kirby and the staff manage rosters, scholarships, NIL deals, and the associated monies will be CONTRACTS. Legislation needs to be written to allow for these contracts that apply accountability to players as well as the school. If any moves to get contracts with meaningful guardrails put in place fails (in court or just doesn't move forward "organically") then this current model of college football will not survive another 5 years.
This is too complicated and convoluted to do anything. The number one rule to get and enforce compliance is to keep it simple. No one knows who can pay what and what counts against what. Someone will find or create a loophole to pay more when they figure it out. The schools and the NCAA are doing everything they can to prevent paying the players as employees because that opens up a bunch of legal obligations for the schools under the Fair Labor Standards Act (FLSA). Eventually, the argument that the athletes are students for the primary benefit of an education vs. employees will eventually break down, especially when students are and have been paid for work-study jobs forever.
One big problem with the mess right now is paying HS players big contracts and NIL money before they play a down of college football. The player will then go to the highest bidder with money coming from so called NIL offers. It is not about which school is best for education, support, etc. Freshmen should get paid like all other players and then go under contract after their first year if the school offers one they will accept. If no contract, they should be able to transfer in time to make spring practices.