So, here's another little facet that everyone can rub into the faces of our little SEC East rival. The University of South Carolina... or rather USC jr as we have liked to call them. Is now attempting, at the DISMAY of their alumni and fans, to concede the acronym USC to Southern Cal and re-brand themselves UofSC! So, rub it in their faces! Their dirty little gameCock loving faces! UofSC.... dilly dilly!!!